Engagement
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  • DISCOVER

    THE FUTURE OF DIAMONDS
    Diamond Grading Report

    Advantages of Lab Diamonds


    Frequently Asked

    Yes, both Pure lab-grown and mined diamonds are genuine diamonds with identical visual, physical, and chemical properties. The primary difference is their origin.

    Lab-grown diamonds offer significant savings, providing up to 40-60% more carat size, clarity and cut quality for your budget compared to mined diamonds.

    No, it’s not possible to distinguish between a Pure lab-grown diamond and a mined diamond with the naked eye. Lab-grown diamonds are laser-branded to ensure consumer transparency.

    Yes, Pure lab-grown diamonds are quality-graded by expert gemologists using the same Four Cs—Cut, Color, Clarity, and Carat weight—as mined diamonds.

    Pure Lab-grown diamonds are created under controlled conditions that replicate the natural formation process, resulting in just as exclusive and high-quality diamonds as their mined counterparts.

    Certified Pure lab-grown diamonds are just as hard as natural diamonds, ranking a solid 10 on the Mohs hardness scale. This means they possess the same resistance to scratching, and only another diamond can scratch them. So, rest assured, lab-grown diamonds are incredibly durable and will maintain their clarity without scratching under normal wear and tear.