Quorri & Co. Debuts a Noteworthy New Name and a Dazzling New Diamond Alternative
VAUGHAN, Ontario (March 28, 2011) – Hot on the heels of an exciting new company re-branding and website, Quorri & Co. (formerly Sitaragem) has added another star to its shining constellation of eco-friendly, socially responsible diamond alternatives. Canada's premier online retailer and leading innovators in diamond simulation and designer luxury fine jewellery has announced the debut of their new company name, as well as their latest advancement, the Quorri DymondIX®.
“Our passion for diamonds is rivaled only by our passion for innovation,” says Nancy DeGiusti, Vise President of the newly renamed Quorri & Co. And so, driven by this passion to develop an even wider selection of affordable alternatives for diamond lovers, the company set about doing the impossible – improving on the perfection of their revolutionary stones.
And they succeeded. The luxurious new Quorri DymondIX® is even closer to a natural mined diamond than their classic stone, thanks to a patented scientifically advanced layering process.
Starting with a perfectly hand-cut Quorri core, they apply a TiO2 Optical Layer, that optimizes the stone’s light-reflecting properties, endowing it with the same metallic lustre as mined diamonds. Then, the process is completed with an SP3 Carbon Layer, a diamond-like coating that creates a durable, scratch-resistant surface to shield and protect the DymondIX stone.
The results are awe-inspiring, to say the least. The DymondIX® actually shines brighter than the average diamond – its Refractive Index (its ability to draw light apart) is 2.46; a diamond’s is only 2.40. And the DymondIX® is exceptionally tough – on the Mohs scale, a diamond is a 10, while a DymondIX® rates an impressive 9.1 (9.6 outer layer).
With credentials like these, it’s easy to understand why Quorri & Co. describes their newest star as “pure perfection, only better.” Fine jewellery shoppers can now get the same quality, craftsmanship and beauty for a fraction of the cost – both to their wallets, and to the environment.
As for the new name, DeGiusti explains that it comes from the company’s belief that “Giving should reflect what’s in your heart, not in your bank account.” The name Quorri is derived from “cuore,” the Italian word for “heart”, and reflects not only this philosophy, but also the fact that all Quorri stones boast the coveted “Hearts & Arrows” effect, a level of perfection that only one in eight natural stones can achieve.
DeGiusti feels scientific perfection must be complemented by true artistry. “We gathered the best materials from around the world and enlisted skilled artisans to hand-craft each mounting.” That means each piece is custom-made, and never mass-produced.
Clearly, the affordability of Quorri’s creations is only surpassed by their beauty. And as the company’s new name indicates, with Quorri, any fine jewellery lover’s heart’s desire is finally within reach.
About Quorri & Co.
The company was founded in 2004, under the name Sitaragem, to bring a truly beautiful and affordable option to everyone looking for a realistic diamond alternative. They specialize in remarkable lab-created gemstones that reflect the same sparkle, intense fire and brilliance as a perfectly cut mined diamond. Eco-friendly and conflict free, Quorri stones are superbly designed and created truly to capture all the elegance of mined diamonds without their negative environmental impact and high price tag.
