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Quorri & Co. is pleased to announce lowered pricing on our DymondIX diamond simulant loose stones. Our formula is pure and simple...we have used a combination of low operating overhead and acquired exclusive agreements for production and stone cutting, allowing us to pass the savings to our customers without compromise of quality. You can now experience true diamond quality for less!!
Quorri & Co. Debuts a Noteworthy New Name and a Dazzling New Diamond Alternative
VAUGHAN, Ontario (March 28, 2011) – Hot on the heels of an exciting new company re-branding and website, Quorri & Co. (formerly Sitaragem) has added another star to its shining constellation of eco-friendly, socially responsible diamond alternatives. Canada's premier online retailer and leading innovators in diamond simulation and designer luxury fine jewellery has announced the debut of their new company name, as well as their latest advancement, the Quorri DymondIX®.
“Our passion for diamonds is rivaled only by our passion for innovation,” says Nancy DeGiusti, Vise President of the newly renamed Quorri & Co. And so, driven by this passion to develop an even wider selection of affordable alternatives for diamond lovers, the company set about doing the impossible – improving on the perfection of their revolutionary stones.
And they succeeded. The luxurious new Quorri DymondIX® is even closer to a natural mined diamond than their classic stone, thanks to a patented scientifically advanced layering process.
Starting with a perfectly hand-cut Quorri core, they apply a TiO2 Optical Layer, that optimizes the stone’s light-reflecting properties, endowing it with the same metallic lustre as mined diamonds. Then, the process is completed with an SP3 Carbon Layer, a diamond-like coating that creates a durable, scratch-resistant surface to shield and protect the DymondIX stone.
The results are awe-inspiring, to say the least. The DymondIX® actually shines brighter than the average diamond – its Refractive Index (its ability to draw light apart) is 2.46; a diamond’s is only 2.40. And the DymondIX® is exceptionally tough – on the Mohs scale, a diamond is a 10, while a DymondIX® rates an impressive 9.1 (9.6 outer layer).
With credentials like these, it’s easy to understand why Quorri & Co. describes their newest star as “pure perfection, only better.” Fine jewellery shoppers can now get the same quality, craftsmanship and beauty for a fraction of the cost – both to their wallets, and to the environment.
As for the new name, DeGiusti explains that it comes from the company’s belief that “Giving should reflect what’s in your heart, not in your bank account.” The name Quorri is derived from “cuore,” the Italian word for “heart”, and reflects not only this philosophy, but also the fact that all Quorri stones boast the coveted “Hearts & Arrows” effect, a level of perfection that only one in eight natural stones can achieve.
DeGiusti feels scientific perfection must be complemented by true artistry. “We gathered the best materials from around the world and enlisted skilled artisans to hand-craft each mounting.” That means each piece is custom-made, and never mass-produced.
Clearly, the affordability of Quorri’s creations is only surpassed by their beauty. And as the company’s new name indicates, with Quorri, any fine jewellery lover’s heart’s desire is finally within reach.
About Quorri & Co.Quorri was featured in a compelling article "The Great Diamond Debate - Engagement Rings: diamond? synthetic? – What makes a diamond valuable?" in Canada's own WeddingGirl.ca website. WeddingGirl.ca was created by a bride, for other brides, to share stories, ideas, tips, tricks, and thoughts about being engaged, planning a wedding, getting married, and living happily ever after! Today, they are an exciting team of worldwide wedding planners and event designers that will help turn your luxe fancies into wedding day memories, on a budget!
Quorri & Co. is recognized by top sites such as TeamWedding, a wedding related directory and guide to alleviate wedding planning stress and to give brides and grooms the one-stop-shop experience they need in this busy, modern world, and Dmegs one of the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by many editors.
As part of our vision and commitment to the environment, we are supporting the David Suzuki Foundation for the conservation and preservation of the environment. The Foundation works with government, business and individuals to conserve our environment by providing science-based education, advocacy and policy work, and acting as a catalyst for the social change that today's situation demands. The Quorri® Classic & DymondIX is formulated, processed and shipped using Eco-friendly and responsible methods. Our guarantee is to provide customers with Eco-friendly jewellery and gemstones of the highest and purest quality.
Quorri was featured by InStore Magazine in an indepth article and received rave reviews!

Quorri was listed as one of Canada's hot new items by Wish Magazine's Cross Canada Shopping Guide. Wish online Magazine is highly regarded for its creative and informative fashion and beauty articles.
The Quorri Jewellery line was featured in an article by Mompreneur and was well-received by its many readers. Mompreneur is recognized as a leading authority on women-owned businesses, and have offered entrepreneurial advice on Oprah, CBS Early Show, Lifetime Television and other leading magazines and newspapers.
Quorri receives prestigious Top Site Award for overall excellent and creativity.
Thank-you to all who joined us at the National Women's Show. It was an exciting event with live models, new products showcased and amazing show only savings. The show created a great buzz and many came from all over Canada to have a look at the incredible fire and brilliance of our Quorri live. Again, we thank each and every one of you who made this incredible event a huge success.
October 2009, Quorri (formerly Sitaragem) unveiled its new exciting Website. We choose the prestigious firm Philter Communications to create and oversee the perfect execution of this long awaited transformation.





